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Published
20 April 2015

Love School goes viral

​Welcome back! Exciting news! Love School, the heart-warming video made at school last term launched 20 April and reached 100,000 people in four days.
 
Over a thousand girls from K-12 took part and saw the result for the first time at a special all-school assembly this morning (Monday 20 April). The filming was timed for the first week of the new school year to help the girls bond and was based on research that shows student connectedness is strongly related to wellbeing and academic success.
 
Unusually, the star of the video is not one of our students but St Catherine’s famous duffle coat. It was worn by the girls as they performed a series of moves to a Strauss waltz at various locations around the School. The decision to feature the coat was made after workshops revealed that one of the aspects of the School the girls love is their uniform and especially the red duffle.
 
The colour was perfect for the magnificent finale where a drone camera rises high into the air to reveal the thousand girls gathered in a huge heart shape on the netball court.


At assembly, each girl's involvement was commemorated with a heart shaped pin and mentioned in a talk by director Sam Bryant of Ferris Films, the production company that made the video. He spoke about the importance of each girl’s contribution and about working in the film and video industry.
 
When played on the big screen it created a huge buzz and Head Girl Grace Shipway said afterwards, “we had no idea how it would turn out but it is amazing and truly embodies St Catherine's as a place not solely to gain an academic education, but to have a sense of belonging and love.”
 
Headmistress Dr Julie Townsend said the video gets to the heart of what the St Catherine’s community is all about. “Love School encapsulates the strong sense of cohesion, interdependence and optimism that epitomises the St Catherine’s community. Our girls take those strengths with them as they move into the wider world and each make their unique contribution.”
 
Love School will be playing before feature movies in local cinemas from Thursday (23 April). Girls over the age of 13 and families and friends are encouraged to ‘share the love’ by liking and sharing it on social media networks; Facebook, Instagram, Youtube, and Twitter.